Keyword strategies

Keyword stategies are more important than ever with the upcoming release of Google Caffeine. I recently reviewed a site for a law firm that wrote entire paragraphs for keywords – and had no description tag whatsoever. Google continues to evolve its search algorithms to return relevancy, thus the right mix of keyword phrases and extended keyword phrases becomes increasingly important.

Keywords, keyword phrases and extended keyword phrases

Keyword density should be within the range of 3% to 5%. Keywords in the hosting industry would be hosting, space, bandwidth and so on. Keyword phrases would be shared hosting, disk space, unmetered bandwidth – and extended keyword phrases would be business class shared web hosting, unlimited disk space, unmetered bandwidth plans and so on.

Figuring out what works

The old addage of build it and they will come isn’t the best approach to SEO. Prospects search patterns change over time, relative to the services you offer. As well, search engine algorithms evolve as they refine their services. You need to first research what prospects are searching for TODAY relative to your services and tweak your site to match that trend – to make your site more relevant.

Since most sites have varied content from page to page, it’s important to change keywords accordingly. Your core keywords will blur somewhat from page to page, but your keyword phrases and extended keyword phrases should be relevant to their specific page. Using the same keywords, keyword phrases and extended keyword phrases on every page will simply confuse the search engines.

To your success
- Steve

This entry was posted on Friday, September 4th, 2009 at 5:40 pm and is filed under How-To's. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.