SEO Benefits of Getting Backlinks

Search engine optimization is a useful marketing tool for web hosting companies to drive traffic to their pages and turn visitors into paying customers. A good way to improve your search engine optimization scores and Google rankings is through building of backlinks. The basics of backlinks include relevancy, quantity and quality. Backlinks require structure though, as you will not receive the same amount of SEO points for a grandma’s cat blog pointing to your reseller hosting page as you would with a technology niche blog pointing to the same url. At the same time, keyword phrases and anchor text used to link to a web hosting business can improve your Google rankings when web users are searching for those terms. Quality backlinks with relevant keyword phrases can make Google consider you as an authority in your niche, thus sending more traffic and interested buyers to your website.

Building backlinks for your web hosting company can occur naturally. If your grandma really does have a blog about cats, she should be linking to you. It may not bring in the same SEO scoring, but it will help. Friends, family and websites you network with will often link to your website naturally or as a favor. Customers will often link to their web hosting company’s site as a thank you, or to tell other users where their website is hosted at. You can even encourage this to happen by providing buttons and banners for them to use. The other way to build backlinks is to buy them, and the easiest way to do so is to look for blogs who sell sidebar links or sponsored blog posts. Prefer that those websites do not use “nofollow” linking system and provide relevant anchor text.

When buying backlinks, it also matters what the Google score of the website linking to you is like. Google Page Ranks are a secretive algorithm and scoring system by Google itself, but page rankings are public knowledge. Research quality blogs and their Google PR at prchecker.info, and then ask those websites to link to you. Page rank of 4 and above will be better for your SEO score but the fee for those links will cost more.

What works for one web hosting company in terms of SEO and backlink building may not work for your business strategy. Do not be afraid to test the waters and build up backlinks every month. It may be a process at first but it will pay off in the end.

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This entry was posted on Tuesday, September 22nd, 2009 at 5:26 am and is filed under How-To's, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.