Web Design Tips

Web design has become a hot topic recently

Everywhere you look, there’s advice on what works and what doesn’t work in web design (including coding for SEO). While the intent of websites is to convey information, the design of your site weighs heavily whether anyone will actually find and read your content. If you’re running ecommerce, design becomes critical.

Users spend most of their time on OTHER websites

Their experiences on other websites form their expectations for YOUR website. Take some time to research what others in your industry are posting. Your competitor may market inferior products and services, but still outsell you online. Why? The perceived value of their products and services may be enhanced because of the way they’re presented online.

What turns users OFF?

Excessive use of flash
Poor navigation
Unreadable font and background color combinations
Long page load times
Clutter
Irrelevant content based on their search query
Broken links
No way back to the previous page
For ecommerce – NO PRICING
Poor grammar
Audio with no OFF option
Loooooooooooong paragraphs

What turns users ON?

This ties directly to what users become accustomed to on other sites. You don’t have to spend thousands on design work – just enough to give you an edge or a niche. Of course, these help:

Effective use of flash
Fast page load times
Appropriate amount of white space
Relevant content based on search query
For ecommerce – PRICING
Inuitive navigation
Unique theme with READABLE font and background color combinations
Professionally written content
Easy to get from Point “Search Query” to Point “Buy”

To your success
- Steve

This entry was posted on Friday, September 18th, 2009 at 12:15 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.